The initial rollout focuses on both vehicles available for sale and sold vehicles using three key graphs. Each of these provide an informative overview over a range of timescales as well as giving the option to drill down to a granular level.
The first graph shows a vendor which vehicles have been published for sale by different channels – such as specific online and physical sales and auctions.
The second plots total vehicles for sale, including the ability to drill down into each channel to see where they are being advertised, for how long, and by manufacturer and model.
The third graph, for sold vehicles, shows the user the number of sold units and allows them to access details such as cars and vans sold by channel and by manufacturer and model, alongside metrics such as results against CAP, against reserve or days to sale.
Vicky Gardner, head of remarketing, said:
The amount of data that fleets have to handle as part of their day-to-day remarketing grows all the time. For example, we saw sales through 1link Disposal Network rise by 15% last year, which is a pretty substantial increase. Fleets that remarket tens of thousands of cars every year, as some of customers do, face particular issues just tracking their activity.
This means that there is an onus on providing tools that make their online remarketing activity as easy-to-understand as possible and the new Insights Reports are our latest development in this area.
What we have delivered, we believe, is a graphical format that allows the user to quickly gain an overview of their activity with the option to quickly drill down into all kinds of details that they may want to access. The initial reaction has been very positive.